Snoop Dog, Birth Calvin Cordos Broads Jr., is more than only one rap icon – he is a cultural powerhouse and business Mogul. With a career spread over three decades, he has developed from West Coast Wrappper to Entrepreneur, TV Personality and Investor. By 2025, the net value of the snoop dog is estimated to be around $ 160 million.
So how did the puppy built his empire? We are going to break it down.
Music Career: The Foundation of His Wealth
Snowup did Dr. in the early 1990s. Draw on this scene with The Chronic of Drais, then with his first album doggistile- a multi-platinum success. Over the years, he has released over 19 studio albums, which have sold more than 35 million records worldwide, and have made global tourism in the headlines, which earns millions in ticket sales and royalty.
Even today, Snow up has continued to perform and collaborate with artists of the styles, from hip-hop and regg to EDM and gospel.
Business Ventures: The Real Money Maker
Death Row Records
In 2022, Snowpe made headlines by achieving the Death Row Records, which was a mythological label launching his career. He is reviving the brand with streaming deals, goods, and exclusive NFT releases – turning apathy into serious revenue.
Cannabis Empire
Snowup is one of the most recognizable faces in the cannabis industry. She founded the leafs by Snowpe, a premium canbis brand, and co-launched Kasa Varde Capital, an enterprise capital firm, which invests in cannabis startups. These undertakings have deployed him as a prominent player in the $ 30+ billion global cannabis market.
Tech and Startup Investments
He also invested in companies such as Reddit, Robinhood, and KLARNA, earning returns from tech’s explosive growth. The investment philosophy of the snup is simple: Invest in what you use and trust it.
TV, Media & Brand Endorsements
From the hosting of cooking show with Martha Stewart, Snowup has become a media darling, from hosting the show to the animated characters. His Youtube series for children, Doggieland has seen hundreds of millions of views.
Add partnership with brands such as Adidas, Korona and BIC Liters (remember that Martha is a commercial enlightening with Stewart?), And it is easy to see how their influence is spread beyond music.
Real Estate and Assets
Snup owns several properties, including a notable home in Diamond Bar, California, bought back to $ 720,000 in the late 90s and now value more than $ 2 million. He also owns a 20,000 square -foot commercial property for his studio and commercial operations.
Olympic Commentary and Media Buzz
During the 2024 Paris Olympics, Snoop went viral for his comedic, off-the-cuff commentary on live events. NBC reportedly paid him $500,000 per day, totaling over $8 million just from his Olympic coverage gig alone.
Key Takeaway: More Than Just a Rapper
The success of Snup Dog is a masterclass in diversification. He took advantage of his brand in industries, made smart investments, and remained culturally relevant for 30+ years.
Net Worth (2025): $160 million
From long beach roads to boardrooms and global stage, Snup Dog has shown that with talent, udham and reinforcement, you can turn a microphone into a professional empire.
